I’m Georgina El Morshdy…

1455880_619251528111240_1565083559_nI’m a brand communication strategist and copywriter based in Devon (but I work with businesses all over the UK).

So if you’re on this page trying to figure out if I’m a good match for you, let me explain my style and my approach.

Here goes…

I’m all about personality-rich content

It’s the age of personal brands. With information in abundance and attention spans shrinking, what you know is no longer enough to cut through the noise and get noticed. Instead, WHO YOU ARE is paramount. What do you stand for? What do you believe? Why did you do what you do? Your personality, your interpretations, and your uniqueness are key elements for winning in today’s online world. And that’s why it’s so important to communicate with authenticity and personality.

And that’s what I do…

As a brand communication strategist, I can help you find your unique voice, hone your message, and create the robust content strategy, you need to get your message heard by the right people.  


Using the Pioneer Compass, we can work together to figure out what content you need to create now, next, and later – to get the best results.

In turn, you can:

  • Communicate your message with personality, purpose, and for profit
  • Get your message right, tight, and making an impact
  • Use the right words to attract your perfect WHO and build your influence
  • Make the mush in your head make sense on paper
  • Get the content you need to fuel your sales funnel and nurture profitable relationships
  • Sell with integrity and authenticity without a hint of ‘hypey salesy’ speak in sight!

Warning. This won’t be a superficial partnership!

First things first…

I’m a qualified copywriter (I trained with The Institute of Copywriters) with lots of experience. So rest assured I can do all the ‘persuasive stuff’ such as crafting an eye-catching headline, building an irresistible offer, and convincing the reader to take the next step.

I’ve also trained in NLP and life coaching (although I don’t practice). And in a past life, I was an FE teacher – so I’ve a good idea what motivates and influences people, and how to package information so it’s clearly understood.

But that’s not the only reason you should work with me…

You’ll get greatly enhanced results because of my second core skill.

Clients consistently tell me that I’m seriously good at getting inside their heads. (Not in a scary way I should add!)

Seriously, this is the standout feedback I receive from my partnership clients.

It’s my mission to ‘get you’ and write as if I were you

You’ll find me a perceptive interviewer and a super sharp listener.

I instinctively know what to ask to ‘get you’ and to get deep under the skin of your expert message. I’m skilled at creating the space and asking the questions needed to get under the skin of your message. You get clarity as to what you’re all about – and if you want me to write copy for you, this in-depth insight helps me to write as if I were you.

This part is key…

High-quality copy isn’t just about the persuasive elements.

If you want to build a list of perfect customers, nurture profitable relationships, and grow your ‘know, like, trust factor’, you need to communicate with authenticity and personality.

And unless you find a writer who truly captures your voice, you’ll struggle to communicate a consistent, personality-rich message.

Instead, you’ll end up with a pile of disjointed words that could have been written by anybody.


I just love to write!

Words come naturally to me.

They always have.

In fact, even as a child I loved nothing more than surrounding myself with my favourite stationery and making up stories in my homemade notebooks. I’ve just always been very much at home using words to express ideas – and it means you can be confident I will help get you the results you need.

So if you’re looking for a ‘woman with a pen’, then I’m not for you. 

But if you want someone who really ‘gets’ you and your business and has the skill and intuition to write as if I were you, then I could be your new secret weapon.

Here’s how we can work together

  1. Book a one-to-one. Me, you, and an hour on the phone (or Skype) can crack through a surprising amount of stuff. So book a call today and let’s help you get some clarity and momentum behind your message
  2. Invest in a one day intensive. If your head is chock-a-block with ideas, but you don’t know how to distil this down into a clear message and a robust content strategy, then a Pioneer Away Day is for you.
  3. Discover ‘Partnership Copywriting. And if you’re looking for a highly skilled copywriter to craft your personality rich content (so you don’t have to), I work with a small number of carefully selected clients on a retainer basis. If this right for you?

I’m ready when you are…

Let’s get your message working for your business :-)

Approve Copywriter Institute of CopywritingGeorgina

Dip CW (Inst. CW)

P.S. If you’d like to get a flavour of what clients say about me, check out my testimonials.