What An Olympic Rower Can Teach You About Your Positioning

I have a question for you… Can you capture the core of your message into one memorable sentence? If you can’t, then you should – because a catchphrase is a highly effective way to position your brand, take a stand for something, and attract and engage your ideal customer. Remember, if you’re serious about getting your message ‘outWhat An Olympic Rower Can Teach You About Your Positioning [Read More]

Eight reasons your leaflets suck

I’m curious… How successful was your last leaflet campaign? Did it pull in the leads, boost enquiries, and help grow your business? If the answer is a resounding ‘no’ to all three questions, then clearly something was awry. And that is actually fair enough. Producing effective leaflets is no easy task. It requires careful craftingEight reasons your leaflets suck [Read More]

The Eight Components of a Highly Effective Leaflet

Do you use leaflets to promote your business? If so, it’s a smart idea. After all, leaflets can literally get your business (and its message) into the hands of your target customer. What’s more, because leaflets are tangible, they’re more easily retained than digital alternatives. What’s more, because leaflets are printed, your creativity is lessThe Eight Components of a Highly Effective Leaflet [Read More]

How To Write A Leaflet That Sells

Would you like to make more sales and generate more leads for your business? If so, did you know that leaflets can be a highly effective (and affordable) media to explore? Here are some simple reasons why: Leaflets are ideal ‘door drop’ material for local business marketing that allows you to get your message through the letterboxHow To Write A Leaflet That Sells [Read More]