[Checklist] The 12 Questions You Must Ask Before Creating Content

There’s no question that content is the fuel that can nurture profitable relationships, help establish your expert authority, and drive the sales process. But here’s the challenge… It’s no longer enough to publish fresh content. The reason? Everyone is doing it! As a result, the internet is awash with information (and your perfect WHO is[Checklist] The 12 Questions You Must Ask Before Creating Content [Read More]

How To Use Passion And Stories To Connect With Your Audience

One of the best things about my job is its variety. As someone who thrives on new experiences and fresh knowledge, I love that I get to discover something new everyday by speaking with so many amazing people. For example, already this week I’ve spoken with: An ecommerce retailer who sells top-notch LED lights AnHow To Use Passion And Stories To Connect With Your Audience [Read More]

What Can Content Do For YOUR Business?

In recent years, the way people buy has changed. Arguably, the biggest shift is the move towards self-education. Right now, your customers are searching online, browsing social timelines, reading in-depth articles, downloading e-books, cheat sheets, and checklists, and asking questions to help them boost their knowledge, and make more informed buying decisions. This trend means ifWhat Can Content Do For YOUR Business? [Read More]

Here’s What’s Missing From Your Content…

I’m a huge advocate of content marketing because it works. Whether you want to boost your profile, attract new customers, or sell info products, strategic content has the potential transform your business. As people turn online to satisfy their knowledge quest, the businesses and experts who share information that inspires and informs their prospect’s salesHere’s What’s Missing From Your Content… [Read More]