How To Create Content Marketing that Connects and Converts

You could have the most visually appealing website, an eye-catching leaflet, or imaginative images on your blog, but if your words fail to get the attention of your target customer, you’ll be disappointed. With so much choice (and competition), it’s critical that your voice makes an impact – if you want to get heard. And that’sHow To Create Content Marketing that Connects and Converts [Read More]

What An Olympic Rower Can Teach You About Your Positioning

I have a question for you… Can you capture the core of your message into one memorable sentence? If you can’t, then you should – because a catchphrase is a highly effective way to position your brand, take a stand for something, and attract and engage your ideal customer. Remember, if you’re serious about getting your message ‘outWhat An Olympic Rower Can Teach You About Your Positioning [Read More]

Eight reasons your leaflets suck

I’m curious… How successful was your last leaflet campaign? Did it pull in the leads, boost enquiries, and help grow your business? If the answer is a resounding ‘no’ to all three questions, then clearly something was awry. And that is actually fair enough. Producing effective leaflets is no easy task. It requires careful craftingEight reasons your leaflets suck [Read More]

The Eight Components of a Highly Effective Leaflet

Do you use leaflets to promote your business? If so, it’s a smart idea. After all, leaflets can literally get your business (and its message) into the hands of your target customer. What’s more, because leaflets are tangible, they’re more easily retained than digital alternatives. What’s more, because leaflets are printed, your creativity is lessThe Eight Components of a Highly Effective Leaflet [Read More]