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10 January 2016 by Georgina El Morshdy Leave a Comment

[Checklist] The 12 Questions You Must Ask Before Creating Content

10 January 2016 by Georgina El Morshdy Leave a Comment

There’s no question that content is the fuel that can nurture profitable relationships, help establish your expert authority, and drive the sales process. But here’s the challenge… It’s no longer enough to publish fresh content. The reason? Everyone is doing it! As a result, the internet is awash with information (and your perfect WHO is[Checklist] The 12 Questions You Must Ask Before Creating Content [Read More]

Filed Under: Content marketing, Copywriting Tips

14 October 2015 by Georgina El Morshdy Leave a Comment

How To Use Passion And Stories To Connect With Your Audience

14 October 2015 by Georgina El Morshdy Leave a Comment

One of the best things about my job is its variety. As someone who thrives on new experiences and fresh knowledge, I love that I get to discover something new everyday by speaking with so many amazing people. For example, already this week I’ve spoken with: An ecommerce retailer who sells top-notch LED lights AnHow To Use Passion And Stories To Connect With Your Audience [Read More]

Filed Under: Copywriting with Heart

6 October 2015 by Georgina El Morshdy Leave a Comment

What Can Content Do For YOUR Business?

6 October 2015 by Georgina El Morshdy Leave a Comment

In recent years, the way people buy has changed. Arguably, the biggest shift is the move towards self-education. Right now, your customers are searching online, browsing social timelines, reading in-depth articles, downloading e-books, cheat sheets, and checklists, and asking questions to help them boost their knowledge, and make more informed buying decisions. This trend means ifWhat Can Content Do For YOUR Business? [Read More]

Filed Under: Content marketing

3 October 2015 by Georgina El Morshdy Leave a Comment

Here’s What’s Missing From Your Content…

3 October 2015 by Georgina El Morshdy Leave a Comment

I’m a huge advocate of content marketing because it works. Whether you want to boost your profile, attract new customers, or sell info products, strategic content has the potential transform your business. As people turn online to satisfy their knowledge quest, the businesses and experts who share information that inspires and informs their prospect’s salesHere’s What’s Missing From Your Content… [Read More]

Filed Under: Content marketing

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Welcome to Copywriting Gems

Georgina El Morshdy Ready to discover how you can use content marketing to build your 'know, like, trust factor', grow your list, and nurture profitable relationships? If so, you'll find stacks of useful tips and ideas on my blog. So dig in...

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Latest Copywriting Gems

  • [Checklist] The 12 Questions You Must Ask Before Creating Content
  • How To Use Passion And Stories To Connect With Your Audience
  • What Can Content Do For YOUR Business?

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