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26 September 2015 by Georgina El Morshdy 1 Comment

10 Powerful Call To Actions To Enhance Your Next Leaflet Campaign

26 September 2015 by Georgina El Morshdy 1 Comment

Want to drive profitable results from your leaflet? If so, your leaflet’s call to action is immensely important. That’s because it can influence the success (or failure) of your leaflet – because its job is to persuade your recipient to do something. And that something? Ideally, this should be the next stage in your sales process… i.e.10 Powerful Call To Actions To Enhance Your Next Leaflet Campaign [Read More]

Filed Under: Copywriting Tips, Leaflets

18 September 2015 by Georgina El Morshdy Leave a Comment

10 Content Marketing Possibilities To Get You Excited

18 September 2015 by Georgina El Morshdy Leave a Comment

I’m a HUGE fan of content marketing. OK, so it’s an area that fits my skill set. After all, I am a writer through and through! But even if the blank page brings you into a cold sweat or you struggle to get ideas from your head onto paper, that doesn’t mean content marketing can’t10 Content Marketing Possibilities To Get You Excited [Read More]

Filed Under: Content marketing

11 September 2015 by Georgina El Morshdy Leave a Comment

How To Decide If A Leaflet Is The Right Format For Your Next Campaign

11 September 2015 by Georgina El Morshdy Leave a Comment

Planning a leaflet? If so, I have a question… Are you sure it’s the right format to get your message ‘out there’? I ask because it’s important you’re not seduced by a particular advertising medium – until you’re confident it’s the right choice for the specific message to wish to communicate and the customers you wish toHow To Decide If A Leaflet Is The Right Format For Your Next Campaign [Read More]

Filed Under: Leaflets

10 September 2015 by Georgina El Morshdy 2 Comments

Why You Must Inject Your Personality Into Your Content

10 September 2015 by Georgina El Morshdy 2 Comments

Have you ever read someone’s copy and instantly know they didn’t write it? The giveaways are there… the copy doesn’t sound like them. It uses words they wouldn’t say. It doesn’t express their personality. In truth the copy could be anyone’s – it’s that indistinguishable. Make no mistake… the lack of personality in your contentWhy You Must Inject Your Personality Into Your Content [Read More]

Filed Under: Content marketing, Copywriting with Heart

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Welcome to Copywriting Gems

Georgina El Morshdy Ready to discover how you can use content marketing to build your 'know, like, trust factor', grow your list, and nurture profitable relationships? If so, you'll find stacks of useful tips and ideas on my blog. So dig in...

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