for micro businesses
Let’s start with a question to answer this question… How often do you buy a service from someone you’ve met for the first time? I reckon the percentage is pretty small. And usually it’s because: It’s not the right time OR You don’t know, like or trust the person enough. However, I find that many […]
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Do you wonder why some business owners can turn a new product or service into a flourishing success whilst others struggle to get the phone to ring? I believe the answer lies in the quality of their list and the way they’ve interacted with it over time. If you’re anything like me there are probably […]
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As you know sales are the lifeblood of your business – and without a steady stream of fresh enquires your cash flow will suffer. Despite this, securing a sale NOW should not be your sole focus. Instead you need to invest your energy in finding and then keeping customers. And whilst this approach requires more […]
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Hands up who wants to: Massively increase their conversion rates Attract more of their “best” customers Create advertising that actually works by generating an impressive return on your investment? If so read on because I’m about to reveal a highly effective, yet easy to use marketing tool that could seriously revolutionise how you approach your […]
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As a copywriter I see a lot of really poor marketing. I define this as marketing that: Fails to attract attention Doesn’t inspire customers to take action Is boring and forgettable Is “industry generic” (meaning in the absense of your name and logo it could apply to just about any of your competitors) And the […]
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How much time do you spend being creative in your micro business? Creativity is about manifesting something new and bringing ideas and concepts from your imagination into a tangible form. As a copywriter, being creative is my job. And that means I spend a lot of time in my zone. But is it enough? As […]
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What are the characteristics of a great homepage? Perhaps it’s one that’s both aesthetically beautiful and functional. Maybe it shows up in organic searches for your targeted keywords and phrases. Or it delivers a classy user experience that compels visitors to take action As a minimum, a great homepage must convince your target customer to […]
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Happy New Year! I love January. Despite the anticlimax of Christmas being over for yet another year, there’s also a powerful opportunity for a new start. And in business, looking at what you do through fresh eyes and making new decisions and commitments can be incredibly beneficial. As you know, if you’re not looking at […]
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Clients buying habits are changing. But has your business responded to this new trend? As a result, content marketing is becoming an essential tool in your marketing toolbox. And if you’re not sure what content marketing is, here’s a quick definition: Content marketing involves the creation and publication of FREE quality information which your target audience finds […]
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Hiring a copywriter is a great idea OK, I confess! I’m a copywriter so of course I have a professional interest in encouraging people to use my services. But knowing what a copywriter can do for your small business, I’m genuinely surprised that more micro business owners don’t take advantage of the skill set a […]
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Hi. I'm Georgina. It's great to meet you. Do you struggle to get an idea from your head onto paper? If so I can help. You see I'm highly skilled at figuring out what you want to say, and putting it into a compelling message that will help you win more business. Sounds good? Then Contact Me
Grab 30 tips, techniques & insights and learn to build relationships through words.
