Want to drive profitable results from your leaflet? If so, your leaflet’s call to action is immensely important. That’s because it can influence the success (or failure) of your leaflet – because its job is to persuade your recipient to do something. And that something? Ideally, this should be the next stage in your sales process… i.e.10 Powerful Call To Actions To Enhance Your Next Leaflet Campaign [Read More]
10 Content Marketing Possibilities To Get You Excited
I’m a HUGE fan of content marketing. OK, so it’s an area that fits my skill set. After all, I am a writer through and through! But even if the blank page brings you into a cold sweat or you struggle to get ideas from your head onto paper, that doesn’t mean content marketing can’t10 Content Marketing Possibilities To Get You Excited [Read More]
How To Decide If A Leaflet Is The Right Format For Your Next Campaign
Planning a leaflet? If so, I have a question… Are you sure it’s the right format to get your message ‘out there’? I ask because it’s important you’re not seduced by a particular advertising medium – until you’re confident it’s the right choice for the specific message to wish to communicate and the customers you wish toHow To Decide If A Leaflet Is The Right Format For Your Next Campaign [Read More]
Why You Must Inject Your Personality Into Your Content
Have you ever read someone’s copy and instantly know they didn’t write it? The giveaways are there… the copy doesn’t sound like them. It uses words they wouldn’t say. It doesn’t express their personality. In truth the copy could be anyone’s – it’s that indistinguishable. Make no mistake… the lack of personality in your contentWhy You Must Inject Your Personality Into Your Content [Read More]
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