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28 May 2015 by Georgina El Morshdy 2 Comments

How To Create Content That Nurtures Your Sales Journey

28 May 2015 by Georgina El Morshdy 2 Comments

Over the last few years, the way that people buy has changed. When it comes to content marketing, the biggest shift is the move to self-education. Right now, your customers are Googling, browsing social timelines, reading in-depth articles, downloading e-books, cheat sheets, and checklists, and asking questions to help them make more informed buying decisions. InHow To Create Content That Nurtures Your Sales Journey [Read More]

Filed Under: Content marketing

25 May 2015 by Georgina El Morshdy Leave a Comment

How Your WHY Can Supercharge Your Message And Marketing

25 May 2015 by Georgina El Morshdy Leave a Comment

We’re lucky. Today, it’s dead easy to get our message ‘out there’. Simply create great content, publish it online, and use social media to increase its reach. Simple. But here’s the thing… Just because you’ve published your best work does not mean your voice will be heard by the right people. There’s A LOT of noiseHow Your WHY Can Supercharge Your Message And Marketing [Read More]

Filed Under: Content marketing

17 May 2015 by Georgina El Morshdy Leave a Comment

How To Create Content Marketing that Connects and Converts

17 May 2015 by Georgina El Morshdy Leave a Comment

You could have the most visually appealing website, an eye-catching leaflet, or imaginative images on your blog, but if your words fail to get the attention of your target customer, you’ll be disappointed. With so much choice (and competition), it’s critical that your voice makes an impact – if you want to get heard. And that’sHow To Create Content Marketing that Connects and Converts [Read More]

Filed Under: Content marketing

20 April 2015 by Georgina El Morshdy 2 Comments

What An Olympic Rower Can Teach You About Your Positioning

20 April 2015 by Georgina El Morshdy 2 Comments

I have a question for you… Can you capture the core of your message into one memorable sentence? If you can’t, then you should – because a catchphrase is a highly effective way to position your brand, take a stand for something, and attract and engage your ideal customer. Remember, if you’re serious about getting your message ‘outWhat An Olympic Rower Can Teach You About Your Positioning [Read More]

Filed Under: Copywriting with Heart

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Welcome to Copywriting Gems

Georgina El Morshdy Ready to discover how you can use content marketing to build your 'know, like, trust factor', grow your list, and nurture profitable relationships? If so, you'll find stacks of useful tips and ideas on my blog. So dig in...

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