There’s no question that content is the fuel that can nurture profitable relationships, help establish your expert authority, and drive the sales process. But here’s the challenge… It’s no longer enough to publish fresh content. The reason? Everyone is doing it! As a result, the internet is awash with information (and your perfect WHO is[Checklist] The 12 Questions You Must Ask Before Creating Content [Read More]
What Can Content Do For YOUR Business?
In recent years, the way people buy has changed. Arguably, the biggest shift is the move towards self-education. Right now, your customers are searching online, browsing social timelines, reading in-depth articles, downloading e-books, cheat sheets, and checklists, and asking questions to help them boost their knowledge, and make more informed buying decisions. This trend means ifWhat Can Content Do For YOUR Business? [Read More]
Here’s What’s Missing From Your Content…
I’m a huge advocate of content marketing because it works. Whether you want to boost your profile, attract new customers, or sell info products, strategic content has the potential transform your business. As people turn online to satisfy their knowledge quest, the businesses and experts who share information that inspires and informs their prospect’s salesHere’s What’s Missing From Your Content… [Read More]
10 Content Marketing Possibilities To Get You Excited
I’m a HUGE fan of content marketing. OK, so it’s an area that fits my skill set. After all, I am a writer through and through! But even if the blank page brings you into a cold sweat or you struggle to get ideas from your head onto paper, that doesn’t mean content marketing can’t10 Content Marketing Possibilities To Get You Excited [Read More]
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