I’m sure you’ve heard the saying, ‘the money’s in your list”. And it’s true (partly)… If your subscribers are engaged, you’ll encourage a good percentage to invest in your services. The key word here is IF. Just because someone has downloaded your lead magnet doesn’t mean they’ll buy anything. And that’s why email marketing needsThe Ten Types of Email To Send To Your List [Read More]
[Checklist] The 12 Questions You Must Ask Before Creating Content
There’s no question that content is the fuel that can nurture profitable relationships, help establish your expert authority, and drive the sales process. But here’s the challenge… It’s no longer enough to publish fresh content. The reason? Everyone is doing it! As a result, the internet is awash with information (and your perfect WHO is[Checklist] The 12 Questions You Must Ask Before Creating Content [Read More]
What Can Content Do For YOUR Business?
In recent years, the way people buy has changed. Arguably, the biggest shift is the move towards self-education. Right now, your customers are searching online, browsing social timelines, reading in-depth articles, downloading e-books, cheat sheets, and checklists, and asking questions to help them boost their knowledge, and make more informed buying decisions. This trend means ifWhat Can Content Do For YOUR Business? [Read More]
Here’s What’s Missing From Your Content…
I’m a huge advocate of content marketing because it works. Whether you want to boost your profile, attract new customers, or sell info products, strategic content has the potential transform your business. As people turn online to satisfy their knowledge quest, the businesses and experts who share information that inspires and informs their prospect’s salesHere’s What’s Missing From Your Content… [Read More]
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