In a past life I was an FE teacher. Each day, I had to capture the attention of mildly interested teenagers and get them to engage. And boy did I discover a lot about tuning people in to learning! That’s because I had a passion for it. So how does this relate to your selling situation? LessonImportant lessons for selling a product with heart [Read More]
Profit from your copywriter with these 25 creative ideas
So you’ve taken the plunge and hired a copywriter. But how do you get the best from your investment and use words to make your business stand out from the crowd? There are stacks of creative ways words can direct customers to your business, and a talented copywriter can help with all of these (and aProfit from your copywriter with these 25 creative ideas [Read More]
Blogging? Top Ten Tips For Writing Blogs Your Audience Will Love
If you’re convinced of the value of content marketing, you’ll want to get blogging. But how do you write posts that hook and engage your audience? As a small business owner you’ve already got a million things to do, so if your blog doesn’t get the exposure you’d like, you may think it’s a wasteBlogging? Top Ten Tips For Writing Blogs Your Audience Will Love [Read More]
Five reasons blogging will benefit your small business
You may be operating on a budget but you still need to let customers know your business exists. So what’s the solution? Networking, marketing, promotion… You know the usual stuff. And if you are prepared to invest time in a longer term strategy, here are five hard to ignore reasons why you should consider addingFive reasons blogging will benefit your small business [Read More]
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