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10 January 2016 by Georgina El Morshdy Leave a Comment

[Checklist] The 12 Questions You Must Ask Before Creating Content

10 January 2016 by Georgina El Morshdy Leave a Comment

There’s no question that content is the fuel that can nurture profitable relationships, help establish your expert authority, and drive the sales process. But here’s the challenge… It’s no longer enough to publish fresh content. The reason? Everyone is doing it! As a result, the internet is awash with information (and your perfect WHO is[Checklist] The 12 Questions You Must Ask Before Creating Content [Read More]

Filed Under: Content marketing, Copywriting Tips

26 September 2015 by Georgina El Morshdy 1 Comment

10 Powerful Call To Actions To Enhance Your Next Leaflet Campaign

26 September 2015 by Georgina El Morshdy 1 Comment

Want to drive profitable results from your leaflet? If so, your leaflet’s call to action is immensely important. That’s because it can influence the success (or failure) of your leaflet – because its job is to persuade your recipient to do something. And that something? Ideally, this should be the next stage in your sales process… i.e.10 Powerful Call To Actions To Enhance Your Next Leaflet Campaign [Read More]

Filed Under: Copywriting Tips, Leaflets

17 January 2014 by Georgina El Morshdy 3 Comments

Here’s How to Get SERIOUSLY Good at the MOST Important Job in Your Business

17 January 2014 by Georgina El Morshdy 3 Comments

Are you serious about growing your business? If so, you need to remember one key thing… “Business is all about the relationships your create and the people you interact with.” It’s so true that people are more likely to buy from you if they know, like and trust you. And of the three, likeability isHere’s How to Get SERIOUSLY Good at the MOST Important Job in Your Business [Read More]

Filed Under: Content marketing, Copywriting Tips

5 December 2013 by Georgina El Morshdy Leave a Comment

Here’s Why You Need To Take A Few Risks With Your Marketing

5 December 2013 by Georgina El Morshdy Leave a Comment

Last week, I was in Birmingham for an all-day event with around 500 other small business owners. The afternoon session was led by a very interesting speaker called Casper Berry. As an ex-professional poker player, he did a fantastic and very thought-provoking presentation about risk taking, poker and the links to success in business. HisHere’s Why You Need To Take A Few Risks With Your Marketing [Read More]

Filed Under: Content marketing, Copywriting Tips

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