The biggest barrier between you and a successful blog is creating the content.
Content that gets read, shared and acted upon takes time and thought to create. It’s not something you can rush up in 10 minutes so if you do plan to blog you need to make time for it.
And that doesn’t mean once in a while. It means consistently week by week.
So if you’re struggling to get going and your fingers are at a loss of what to write, try these 25 content ideas and you’ll soon find yourself whizzing through that dreaded writer’s block.
1. List posts
List posts are powerful, relatively easy to do and they work. If you’re stuck with a blog idea go for a list. You might think that readers will get fed up of them, but the fact is they don’t. Lists are easy to navigate, quick to scan and tell the reader exactly what they’re going to get.
Here are some ideas to kick your off:
- 7 Unusual Ways To Use Print To Attract Your Perfect Customer
- 5 Ways To Greatly Increase The Response You Get From Your Brochure
- The 10 Laws For Unbelievable Leaflet Success
- The 7 Surprising Reasons Why A Printed Newsletter Will ALWAYS Outperform Email
- Get Busy: 10 Print Advertising Techniques That Really Work
2. How To Posts
How To blog posts are another incredibly powerful weapon in your blog arsenal. Again they deliver value by promising your reader they will get an answer to something. They key is to tap into what your readers want the answers to. Need some inspiration? Then think about some of the common questions your customers ask.
And try these headline ideas as a starting point:
- How To Create Print Advertising That Works
- How To design A Business Card That Stands Out And Generates Enquiries
- How To Ensure Your Flyer Gets Read By Your Target Customer
- How To Save Money On Your Print Costs (Without Compromising On Quality)
- How To Get A Customer’s Attention Without Relying On Discounted Prices
3. Mistake Posts
Suggesting to readers that they might be making a mistake is a powerful way to attract visitors to your blog. If you want evidence of the potential impact, read this guest post I wrote for Jeff Bullas.
Mistake posts work so well because as a reader you just have to discover what the mistakes are. This type of post plays on people’s fears because they need to know if they are making the mistakes you mention. After all, one of the things that can be most damaging to your business are the things you didn’t know you didn’t know.
Here are five examples of how this headline could work in action:
- Don’t Make These 5 Stupid Mistakes On Your Business Card
- Do You Make These 10 Mistakes In Your Leaflet Advertising
- 7 Newsletter Mistakes That Make You Look Stupid
- Do You Recognise These Design Goofs That Make Your Business Look Amateurish
- 10 Print Advertising Mistakes That Waste Money And Damage Your Reputation
If you can tap into the fears that keep your target customers up at night, the likelihood of your posts getting read will increase – dramatically. If you pick the right angle, warning posts can be hard to ignore. Have a read through these article ideas to see how you could use them for your business.
- Warning: Is Your Print Advertising A Complete Waste Of Money?
- 10 Warning Signs That Your Next Leaflet Is Destined To Fail
- Don’t Gamble With Your Business Card: 5 Simple Ways To Get It Right
- 10 Little-Known Factors That Could Transform Your Press Ad
- The 7 Danger Signs Your Advertising Will Turn Customers Off
5. Tricks Of The Trade
Blogging is a great way to position yourself as an authority in your niche. Here are some great title ideas which will showcase your expertise and subtly allow customers to understand how you add value.
- 21 Expert Print Advertising Tips
- 7 Reasons You Should Use A professional Designer For Your Next Flyer
- 7 Creative Ways To Promote Your Business In Print
- Here’s A Quick Way To Save Money On Your Print Costs
- How To Plan The Ultimate Offline Print Marketing Campaign
Ready for real results?
So you’ve got some content ideas, but that’s not enough. There’s a lot more to blogging that churning out a few hundred words. Here’s what’s needed:
- A clear strategy. What do you want your blog to achieve? Be specific. Is it more subscribers to your newsletter, more enquiries, more customers? Get those metrics clear and ensure each post is tailored towards delivering on that objective.
- Relevance. Don’t fall into the trap of writing for your peers. Your blog will work harder if it appeals directly to your target customer. So get clear on your customer’s pain points, ensure it answers their pressing questions and work hard to add real value.
- Depth. You’ll get the best results if you build an audience who are attracted by the value your blog adds. You’ll see this working over time as your content grows, links between posts increase and you offer more solutions and ideas to your knowledge hungry visitors.
Over to you
What’s your favourite blogging angle? What headlines have you found work every time? How could you use these ideas in your own design and print business? Please let me know in the comments below.
And if you’d like to talk with me about your blog, why not email firstname.lastname@example.org now and let’s book a chat.