We don’t buy products – we buy people…
And this has serious implications if you run a micro business.
Whether you’re crafting, offering a business support service or selling a product, always remember customers buy from people they know, like and trust.
Let me explain…
If you’re front of house as well as back stage, you need to create a strategy that allows people to like you, AND discover what’s special about your business.
Here are 10 simple ideas to build that strategy.
- Get your words right: Words are so powerful I believe they can determine the fate of any business. Your choice of words can catapult an average product to the best seller list or relegate an outstanding service to the bargain basement. Before you do anything else, make sure the words you use do your business justice. Otherwise you’re selling all that hard work and sacrifices short. Either hire a copywriter or practice and improve your own persuasive writing. My free eBook, 7 Steps to Writing Copy that Sells, is a great resource for micro business owners. It’s packed with no nonsense tips and techniques designed to help you say what you want to say – only better
- Be awesome: Have you noticed we instinctively gravitate to mentors, thought leaders and individuals who ooze that special something? So step up. Think about how you want people to perceive you and business. After all, if you’re not confident about what you do, how can you expect customers to be? So surprise the people you meet, deliver more that you promised and give people a reason to advocate you. After all, word of mouth referrals are one of the most effective ways to generate new leads and build your contact list.
- Know who you’re talking to: How well do you know your typical client? To get your words right and to be awesome, you’ve got to know them pretty intimately. A vague notion will not enable you to target your message deeply enough. In comparison if you know your typical client is a micro business woman, passionate about her work, striving to make a difference and kept awake at night thinking how to attract more customers, your conversations take on a different direction. The secret is:
- Invest time studying your customers.
- Pinpoint how your business meets their needs.
- Get customers interested by crafting your message so it tells them what they need to hear.
I think micro businesses have a huge competitive advantage. We’re compact, nimble and adaptable. We can respond almost immediately to customer feedback and we can take snap decisions to benefit our business. You just need to hone your strategy and allow customers to like you.
What’s your opinion? What have I missed? What tool or tip do you swear by that allows customers to like you? Tell me in the comments and let’s learn from each other.