If you’re convinced of the value of content marketing, you’ll want to get blogging. But how do you write posts that hook and engage your audience? As a small business owner you’ve already got a million things to do, so if your blog doesn’t get the exposure you’d like, you may think it’s a wasteBlogging? Top Ten Tips For Writing Blogs Your Audience Will Love [Read More]
How to write better sales copy in five simple steps
Hi there and come closer. I’m about to reveal some insider copywriting secrets that will help you write better content. As you know words are a powerful way to communicate with customers. Get it right and you’ll build rapport and persuade your audience to take action. Get it wrong and your customer will quickstepHow to write better sales copy in five simple steps [Read More]
Is your marketing copy a turn off?
Which businesses get noticed amongst the noise of the web, social media and direct mail? It’s often companies who speak directly to their target market. They nail the tone, fascinate their audience and build rapport. Sounds obvious? Yet many businesses kill any chance of connecting with prospects because their marketing is a turn off. Here’sIs your marketing copy a turn off? [Read More]
How to keep your sales copy fresh and relevant by practicing your 3 Rs
They say a picture says a thousand words. Whilst this is true I reckon in advertising the accompanying copy is far more important. After all whilst a picture can attract attention, the words guide the reader’s interpretation and nudge them to absorb your intended message. So if the right copy gets results by compelling readersHow to keep your sales copy fresh and relevant by practicing your 3 Rs [Read More]