Of course you did! That’s why you put up with the late nights, compromises and tough decisions!
And you feel it when you wow a client or smash a sales target.
But do you struggle to communicate that magic in your marketing?
Maybe you’re unsure what makes you special. Or perhaps you can explain it in conversation, but can’t pin it down in words.
And so you get overlooked.
You’re heart sinks. You don’t attract the traffic you imagined and in the middle of the night you lie awake wondering if all your sacrifices are worth it.
Why aren’t customers phoning?
It’s not surprising you feel this frustration. Micro business marketing is seriously tricky to crack. And it’s not for lack of ideas, passion and shear hard work. In reality, you can’t afford to waste money on ideas not guaranteed to work, and the day to day running of your business absorbs so much time, marketing is not always your first thought.
And so you compromise and at best approach your promotional activity in an ad hoc style.
Make your advertising do your business justice
This is one of the reasons clients come to me.
They’ve spent time on their website and promotional material, and whilst it describes their business, something is missing. It lacks oomph. The words aren’t compelling and they don’t attract customers. In short words are selling you short.
I’ve talked to enough entrepreneurs and micro biz owners to know they’re made of pretty awesome stuff. In fact, at networking meetings I have to reign myself in because I get so excited hearing about their business and passion.
And it’s through these conversations I’ve uncovered some interesting insights.
In fact, I’ve discovered a unique way of connecting with the core of what makes your business special – and some easy to implement ideas to communicate this magic to your customers.
And I’m going to share these discoveries with you through my blog.
It’s time to embrace a new approach to your marketing
From now on, right here at Copywriting Gems, we’re going to spend a lot of time talking about:
- How to discover what makes your business interesting.
- How to communicate that magic to customers so they feel compelled to buy from you.
I’m super excited about this journey. Just think, if you can harness that magic, and captivate customers with your message, what could it make possible for your business?
I’ve got lots of ideas to share and next time I’ll start dipping into the detail. But for now I know you’re keen to have some concrete evidence of what I’m talking about so I’ll start with a biggie…
You are part of your marketing message
As a micro biz owner YOU are a critical component of your magic. The minute you really grasp this, your marketing message will take on a new level of intrigue and captivation.
But here’s the crux. To achieve that, you’ve got to sell yourself – not just your product or service.
And if you’re totally squirming in your seat right now, or switching off because you think I’m talking nonsense, just pause. This discomfort is a common fearful response. If you market yourself, suddenly it’s also about you as an individual. You feel exposed and the core of who you are is on the line.
But before you freak out, think about it. Successful micro business depends on building rapport with your customers.
And people like people who are like themselves.
Capture what you uniquely bring in your marketing message, and potential customers learn to know you, like you and trust you. This is the foundation for creating rapport that attracts business.
Heck why do you think social media has been so popular? It allows customers to connect with the person behind the brand.
In my future posts I’ll share some simple techniques you can use to figure out your magic – and then I’ll show you how to communicate that to customers.
If that interests you, sign-up to my mailing list right now – the box is directly under this post.
You’ll get the next post delivered to your inbox and you can download my free eBook – 7 Steps to Writing Copy That Sells straight away.
But before you do that, tell me what makes your business magical and what is your biggest communication challenge.
Until next time, be magical