Hiring a copywriter is a great idea
OK, I confess!
I’m a copywriter so of course I have a professional interest in encouraging people to use my services.
But knowing what a copywriter can do for your small business, I’m genuinely surprised that more micro business owners don’t take advantage of the skill set a copywriter has to offer.
To help, here are 7 reasons why you could find investing in a copywriter pays for itself.
Have a read through and see what you think. And if you have any questions, hit me in the comments.
1. Impress your customers
Believe it or not it’s actually possible to get too close to your own business.
Whilst your insider knowledge is invaluable and essential, when you know your business inside out it’s very easy to make assumptions about what your customers want or think. As such there’s a risk you could be positioning your business all wrong.
A copywriter will shed new light.
They’ll ask the right questions, think like a first-time customer and ensure you position your products and services in a way that resonates with their motivations and desires.
And if your target customer likes what they read, they are more likely to take action.
2. Reduce your stress
As unbelievable as it is to me, there are a lot of small business owners out there who hate writing
OK so I’m a bit different. I love to write and I think I was born with a pen in my hand and the ideas in my head. But even now I occassionally crash into those times when I’m at a loss of what to write and the blank page stares me out menacingly.
Writer’s block is horrible and the pressure and frustration it can cause when trying to write words to promote and sell your business can be very painful.
Copywriter’s can reduce this stress by taking the work you hate away from you. What’s more, by letting go of the jobs to hate your productivity will increase.Try it for yourself and see.
3. Get noticed
In short, copywriting involves structuring a message in such a way that it entices a particular type of reader to take action.
It’s completely different to writing good English.
In fact a good copywriter will have access to a heap of techniques designed to attract, interest and motivate a reader.
If your marketing copy is packed with copywriting techniques, it’s effectiveness is going to increase.
If these techniques are lacking, you’re going to get disappointed by the results. So either talk to me or learn the basics of copywriting. This blog contains lots of ideas you can explore and experiment with, and you can download 15 of my top tips when you click here.
4. Make you more money
The right words in the right place at the right time will make you more money.
That’s because the right words will attract your target customer, resonate with them and entice them into action. In addition, the right words will ensure you stand out from the competition and get noticed amongst the ever increasing noise.
In comparison the wrong words can be a turn-off. They can damage your business by giving people a reason NOT to get in touch.
Can you really afford to say the wrong thing?
5. Save your money
A lot of small business advertising simply does not work.
And whilst many business owners are happy to pay print, design and advertising costs they slip up with the message.
For sure your advertising needs to have a powerful visual impact, but with the wrong words it will fall flat.
So don’t waste money on pointless, ineffective leaflets, flyers and sales letters. Instead perfect the whole picture and ensure your advertising budget works as hard as you do.
6. Create advertising that works
A good copywriter will see the bigger picture.
They will understand your business, your market and your customers, and use a combination of that knowledge to find the right angle for your marketing.
In fact just having a chat with a copywriter can open up a new way of thinking.
So if you’re a bit stuck or you’ve found yourself getting lousy results from your existing advertising book a free consultation with a copywriter. They can help you figure out why something isn’t working and give you some ideas of what you could try instead.
Often having a chat with someone who has no preconceptions and no history can help you open up possibilities you previously hadn’t thought about.
So if you’re facing a tough marketing challenge, ask a copywriter to help you solve it with words.
7. Showcase your business at its best
It’s hard work being a micro business owner.
The economic situation is a challenge and it can be a struggle to keep on top of everything you need to do.
Micro business owners work damn hard. And they make a lot of sacrifices to make their business idea work.
You know you do a great job. You know your business offers a tangible solution to your target market. You know you are a specialist in your niche.
So ensure your customers know too and make sure the words you use when talking about your business are the right ones.
Over to you
What are your thoughts on using a copywriter? Please let me know in the comments below.
And if you’d like to book a FREE 30-minute chat with me to discover how professional copywriting could benefit your business, simply get in touch. It would be great to hear from you.