As a copywriter I get to write about loads of different topics for a variety of clients. I love it! And as a mum of two it’s always fun writing copy for holidays and attractions that my little ones would enjoy. So when Coombe Mill Farm asked me to write a guest blog describing nearby visitor attractions in NorthHands up if you want to spend Christmas at Coombe Mill Farm! [Read More]
How to help your copywriter write words that wow
Congratulations! You’ve decided to take the plunge and hire a copywriter. For sure you’ve made a great decision but how do you ensure you’re happy with the results? Read this blog and discover 5 simple strategies. Use them and you’ll help your copywriter create outstanding “salesmanship in print” for your business. 1. Timetable some detailed fact-findingHow to help your copywriter write words that wow [Read More]
Why evoking emotion in advertising is a powerful copywriting technique
Did anyone else cry at the end of Toy Story 3? Please don’t tell me I was alone! It’s true. This cartoon movie really did reduce me to tears. It was the bit when Andy handed his toys to Bonny. Watching him play with his childhood favourites for one last time was very moving. That’sWhy evoking emotion in advertising is a powerful copywriting technique [Read More]
How to keep your sales copy fresh and relevant by practicing your 3 Rs
They say a picture says a thousand words. Whilst this is true I reckon in advertising the accompanying copy is far more important. After all whilst a picture can attract attention, the words guide the reader’s interpretation and nudge them to absorb your intended message. So if the right copy gets results by compelling readersHow to keep your sales copy fresh and relevant by practicing your 3 Rs [Read More]