Good news! In this post I’m going to reveal an easy way to get your emails read and your direct mail opened. Sounds good right? But before we get to that, here’s a short story to make my point – it involves children and animals! As you know, it’s hard to switch off when you’reAre You Using This Super-Simple Method To Increase Your relevance? [Read More]
7 Secrets For Defeating Writer’s Block (and a FREE poster)
I have a confession to make… This weekend I’ve finally started work on a new personal writing project. It’s something I’ve been mulling over for a while now, but somehow I’ve just been too busy to get started. After all, I do have an eight-week old baby (quick update – he’s 20 months old now), client work7 Secrets For Defeating Writer’s Block (and a FREE poster) [Read More]
Five Writing Tips That Can Multiply Your Profits
I’m constantly intrigued. Why are business owners willing to invest in design and print costs only to skimp on their words? For sure it’s important your marketing looks good and arrives in your prospects hands looking like the real deal. BUT if the message is all wrong, you’ve potentially thrown good money down the drainFive Writing Tips That Can Multiply Your Profits [Read More]
3 Simple Ways To Sharpen Your Sales Copy
Great sales copy reads effortlessly. And it’s persuasive… Somehow it catches your eye, draws you in and before you know it you find yourself nodding at the content and getting excited about owning the product or service that’s being “sold” to you. And a response like this translates into a healthy bottom line… But from3 Simple Ways To Sharpen Your Sales Copy [Read More]
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