I define myself as a micro business owner. I’m too tiny to be a small business (yep it’s just me). And although I’m a “mumpreneur” by definition, I just never felt comfortable inside that word. In comparison, micro business nails it. And so I’ve joined forces with Jo Waltham – at Magenta Sky Solutions toNEWS: I’m launching The Micro Business Hub [Read More]
How to get customers to like you! 10 ideas that really work
We don’t buy products – we buy people… And this has serious implications if you run a micro business. Whether you’re crafting, offering a business support service or selling a product, always remember customers buy from people they know, like and trust. Let me explain… If you’re front of house as well as back stage, you needHow to get customers to like you! 10 ideas that really work [Read More]
A surprisingly simple way to discover what’s special about your micro business
Let’s start with a very important question… What’s special about your micro business? Answer this right and you’ll discover your USP and learn how to differentiate your business. What’s more, if you express this specialness to customers with the right words, I truly believe you’ll see the quality of your advertising message soar. Now I hopeA surprisingly simple way to discover what’s special about your micro business [Read More]
Warning. Do you overlook these secret marketing ingredients that get customers racing for their phone?
Did you know there’s a spark of magic hiding in your micro business? Of course you did! That’s why you put up with the late nights, compromises and tough decisions! And you feel it when you wow a client or smash a sales target. But do you struggle to communicate that magic in your marketing? Maybe you’reWarning. Do you overlook these secret marketing ingredients that get customers racing for their phone? [Read More]