Sell your benefits NOT your features! When working with a new business this is one of the first pieces of advice I give. You see, in order to sell, inform, influence or persuade, you have to make it crystal clear how what you are about to say will add value to your target reader. AchieveThe Real Truth About Copywriting And Why It’s A Critical Skill For Your Micro Business [Read More]
Profit from your copywriter with these 25 creative ideas
So you’ve taken the plunge and hired a copywriter. But how do you get the best from your investment and use words to make your business stand out from the crowd? There are stacks of creative ways words can direct customers to your business, and a talented copywriter can help with all of these (and aProfit from your copywriter with these 25 creative ideas [Read More]
Do you make these five copywriting mistakes?
Professionally written words will outsmart your competition But not all micro businesses invest in a professional copywriter to get them. And that’s strange considering you’d pay a developer to build your website or hire a designer to create your logo. Perhaps you write your own copy. After all writing’s a common skill. But consider this: Promoting yourDo you make these five copywriting mistakes? [Read More]
Hire a freelance copywriter? The 5 warning signs it’s time
On my blog I’ve talked a lot about how entrepreneurs and small business owners can improve their writing technique and create their own sales copy. Am I doing myself out of a job? Well no because there are occasions when it makes sense to hand your writing over to a professional freelance copywriter. Check outHire a freelance copywriter? The 5 warning signs it’s time [Read More]